How to Photograph Corporate Portraits
I have been getting many requests lately to write an article on corporate portrait photography, after my last corporate event photography tips article that I wrote a few weeks ago. Photographing employees for corporate websites and magazine articles is very different from corporate event photography - it is similar to photographing a portrait in a professional studio. Obviously, the atmosphere is different, lighting is different and the gear you use is also very different. You must be equipped with portable lighting equipment that you can assemble and disassemble in minutes. In this article, I will go through the different types of corporate portrait photography and what you can do to get the best possible results with the least amount of money spent on gear and lighting equipment.
Corporate Portrait
Must-Have DSLR Accessories
Every photographer has a toolbox of camera accessories that are heavily used for photography. While some photographers have a large array of accessories for every type of situation and need, others only buy what they feel is necessity for their photography work. In this article, I will provide some detailed information about what accessories should be in every photographer's bag - I call it a "must-have" list.
1) A good camera bag
As soon as you buy a camera, you buy a camera bag, because you want to protect your investment and easily transport it between locations. But choosing the right camera bag is not always easy - there are so many different bags out there, that it gets frustratingly difficult to make the right decision. Often times, people end up buying a small camera bag, only to replace it in a couple of months with a different one, realizing that they need more room for their camera and lenses. This happens all the time and it also happened to me! I got my first Nikon D80 DSLR, thinking that I wouldn't spend a penny more on an already expensive camera. I bought a compact camera bag that fits the camera and a couple of lenses and thought that I was good to go. Eventually, I ended up buying another lens and extra accessories and my bag was too small to accommodate everything. So I had to go and buy another camera bag with more room. Instead of wasting your money like this, you should buy a good camera bag from the get-go. I personally prefer a backpack, but some people like the convenience of using sling-bags and shoulder bags. It is a personal preference and you should definitely try before you buy...a local camera store is a great place to start. My personal favorites are LowePro and Kata bags, specifically LowePro Pro Runner 300 AW and LowePro Kata 3 in 1 Sling Backpack.
Kata 3 in 1 Sling Backpack
What is White Balance?
Thoroughly understanding White Balance and how it works is very important in digital photography. An incorrectly-set White Balance could ruin a picture, adding all kinds of unwanted color casts and causing skin tones to look very unnatural. In this article, I will explain what White Balance is and how you can adjust it on your camera or post-production to get accurate colors.
1) What is White Balance?
Simply put, White Balance in digital photography means adjusting colors so that the image looks more natural. We go through the process of adjusting colors to primarily get rid of color casts, in order to match the picture with what we saw when we took it. Why do we have to do this? Because most light sources (the sun, light bulbs, flashlights, etc) do not emit purely white color and have a certain "color temperature". The human brain processes the information that comes from our eyes and automatically adjusts the color temperature, so we normally see the colors correctly. If you took a white sheet of paper and looked at it outside, it would most likely look as white as if you were to look at it indoors. What most people do not realize, however, is that there is a huge difference in color temperature between bright sunlight and indoors tungsten light.
Understanding Metering and Metering Modes
Every modern DSLR has something called "Metering Mode", also known as "Camera Metering", "Exposure Metering" or simply "Metering". Knowing how metering works and what each of the metering modes does is important in photography, because it helps photographers control their exposure with minimum effort and take better pictures in unusual lighting situations. In this "understanding metering modes" article, I will explain what metering is, how it works and how you can use it for your digital photography.
When I got my first DSLR (Nikon D80), one of my frustrations was that some images would come out too bright or too dark. I had no idea how to fix it, until one day, when I learned about camera metering modes.
1) What is Metering?
Metering is how your camera determines what the correct shutter speed and aperture should be, depending on the amount of light that goes into the camera and the sensitivity of the sensor. Back in the old days of photography, cameras were not equipped with a light "meter", which is a sensor that measures the amount and intensity of light. Photographers had to use hand-held light meters to determine the optimal exposure. Obviously, because the work was shot on film, they could not preview or see the results immediately, which is why they religiously relied on those light meters.
Today, every DSLR has an integrated light meter that automatically measures the reflected light and determines the optimal exposure. The most common metering modes in digital cameras today are:
- Matrix Metering (Nikon), also known as Evaluative Metering (Canon)
- Center-weighted Metering
- Spot Metering (Nikon), also known as Partial Metering (Canon)
You can see the camera meter in action when you shoot in Manual Mode - look inside the viewfinder and you will see bars going left or right, with a zero in the middle, as illustrated below.
Metering shown in Nikon Viewfinder
Continue reading 'Understanding Metering and Metering Modes'
Corporate Photography Tips
There are two types of corporate photography - event photography and portrait photography. Event photography means taking pictures of employees and guests in corporate events such as conferences, birthday parties, Christmas parties, receptions and sales events. Corporate portrait photography means taking formal pictures of employees for websites, magazines and other various publications. In this article, I will provide some tips on how to photograph corporate events.
Where to Buy DSLR?
One of the questions that I get asked very often from my readers and friends, is "where should I buy a DSLR from?" While this might seem like a pretty straightforward answer to many of our readers, I still decided to write a quick article about where to buy DSLRs and lenses and why.
This is not about what DSLRs and lenses you should buy and why. If you are looking for detailed information on what DSLR you should choose and why, please read my comprehensive "How to Buy a DSLR Camera" guide. If you are looking for a comparison between point and shoot cameras and DSLRs, then I highly recommend reading Lola's detailed "DSLR vs Point and Shoot" article.
If you have already made up your mind on what DSLR camera and lens to buy but you are still wondering if you should purchase it online or in a local store, then keep reading, since I might be able to save you some money.
1) Where to buy a DSLR - Local Store or Online/Internet?
There are many different sources of where you could buy DSLR equipment, but I will talk about the two main ones:
- A local camera/electronics store
- An online Internet store
How to Whiten Teeth in Photoshop
Who wouldn't want pearly white teeth gleaming through a beautiful smile! This is a quick and one of the most effective ways of whitening teeth in Photoshop. I've tried many different ways before, but once I adopted this particular method, I never went back to my old ways again.
Here is how I do it:
- Open the image in Photoshop. If you are in Lightroom, simply right-click the image and click "Edit In"->"Edit in Adobe Photoshop".
- Zoom in enough to make it easy to work with teeth by pressing CTRL +.
- We are going to be using the 'Magnetic Lasso' tool to achieve this task. It is located in the upper left corner, under the 'Crop' button.
How to Organize Pictures in Lightroom
This Lightroom guide is for beginner-photographers who are getting started in Lightroom and are looking for a good way to organize their photos and photo catalogs. If you are looking for a generic guide on how to organize pictures without any third party photo software like Lightroom, then please read my "how to organize pictures" guide instead. If you do not currently own a copy of Lightroom, I highly recommend purchasing one from B&H or other resellers.
Lightroom has certainly become a very essential part of a photographer's workflow. I personally cannot imagine managing my photo catalog without Lightroom and I use it every day for my Photography needs. In fact, 95-98% of my post-processing work is done in Lightroom today and I rarely use Adobe Photoshop for photo editing, which not only simplifies my workflow, but also decreases the amount of time I spend on post-processing. The below process of folder structures and organization within Lightroom is my personal way of storing pictures and working with them for my home and professional use.
1) Where do you store your pictures and how?
The first question is, where and how do you currently store your pictures? I used to store all of my photographs in various subfolders of my hard drive (commonly in "My Pictures" or "My Documents"), but after I got into photography, I decided that it is best to keep all of my photographs in the root folder of my PC's hard drive that I use solely for storing photos and small family videos. Hard drives are dirt cheap nowadays and you can snatch an external 1-1.5 Terabyte drive for under $100. I highly recommend getting a fault-redundant external drive though (usually two hard drives in RAID 1 Mirror configuration). There are also other fault-tolerant external drive array solutions such as "Drobo" that some photographers rave about, but I personally do not use them, since they are expensive and take too much space. As long as you have a good backup strategy, which I talk about below, you do not have to worry about losing data.
So, I highly recommend dedicating one external storage volume to your photographs for easier management and backup.
RAW vs JPEG
What is RAW format in digital photography? What are the advantages and disadvantages of RAW versus JPEG and why? Should you shoot in RAW or JPEG? Will shooting in RAW complicate your post-production and workflow? These are some of the most common questions that people ask after they buy their first DSLR camera and go through the camera options. Having a thorough understanding of advantages and disadvantages is essential for photographers to make the right decision on whether to use RAW format for their work.
Sand Dunes - Shot in RAW
I remember my first time going through the camera options and reading the Nikon D80 manual, wondering about what RAW does and why I should consider using it. JPEG is a no-brainer - it's the default image format that is used in most point and shoot cameras and we all got used to it and know it very well, seeing and sharing JPEG images online and downloading/uploading them from and to our mobile devices. But there was something about RAW that I wanted to find out about immediately. Maybe it was the word "raw" that sounded intriguing, maybe it was the immediate desire to get the sharpest, highest quality and best pictures ever without knowing much about the camera...whatever it was, I went ahead and changed my camera settings to RAW and tried to take a picture. The first thing I noticed, was how small all of a sudden my memory card became. Wait a second! How come the number of pictures went down from over 700 to under 200? The image looked exactly the same on the LCD and yet it consumed more than three times more memory? Bummer. Then, I took the memory card and inserted it into my laptop. To my surprise, I couldn't even open the darn thing! Worthless, I thought and changed my camera settings back to JPEG.
DNG vs RAW
Should you use DNG or RAW format? This is one of the most important questions that you as a photographer need to ask yourself, because it will definitely affect your digital photography workflow. Every photographer has their own say on whether to use DNG or RAW, but it is important to know the key differences between the two, along with their advantages and disadvantages. In this article, I will provide as much information as I can about both formats, in addition to my opinion and workflow. If you are looking for more information about how RAW images compare to JPEG images, then please read my "RAW vs JPEG" article.
1) What is RAW?
RAW images, also known as "digital negatives" are truly "raw", meaning they are almost unprocessed data coming directly from the camera sensor. Unlike JPEG files that can be easily opened, viewed and printed by most image-viewing/editing programs, RAW is a proprietary format that is tied to the camera manufacturer and sensor, and therefore is not supported by all software products. RAW files preserve the most amount of information about an image and generally contain more colors and dynamic range than other formats.
